 |
|---|
Lisa Bordeaux
"Solving problems with technology is my passion. I see connections and solutions in unique ways. This has enabled my success in life and business. I bring the spark, and work collaboratively to find solutions."
Lisa Bordeaux is a technology thought leader with years of experience. She has developed and implemented technology at all levels of business including the end user, installer/contractor, distributor, manufacturer, cooperative and associations.
Having spent years developing web based, extended-enterprise technology for 17 industry verticals she transitioned into retail and spent the last 3 years focused on ecommerce. Her unique expertise assists business leaders evaluating, selecting and implementing best of breed practices and technology.
My Vision
In Martech, there is an explosion of ecommerce and digital marketing vendors. Today well over 1,000 companies enable some element of ecommerce transactions and marketing. These new tech companies are productizing features that Amazon and others have built from scratch. This means vendor selection is key and you are not in the market to move your current business online. Instead, you are defining and building the future hub of your brand, and for that, someone with an outside lens, will be best able to objectively evaluate the current offering, and combine tech expertise with the core needs of the customer. Together we can identify the best solutions, and execute.
My purpose is to automate and support moving the business up the maturity curve. Today, business leaders have an opportunity leverage new technology and deliver great service across touchpoints, in a scalable way, without breaking the bank.